WhatsApp Now Lets Small Businesses Feature Shopping Catalogs

Posted on 08 Nov 2019
WhatsApp, in an attempt to make it easier for small businesses to connect with customers and grow, has now launched a feature that the chat giant's calling a "catalogue feature" for businesses.

WhatsApp Now Lets Small Businesses Feature Shopping Catalogs
As the name suggests, this is a feature which lets businesses share information about products and services with potential customers, using the WhatsApp Business app.

Well, since WhatsApp's parent company, Facebook has been valiantly trying to monetize WhatsApp and turning it into a paid service isn't an option, shopping is perhaps one sure-shot way of boosting revenue. The move comes after Facebook added a shopping feature to Instagram in March that lets users click a "checkout" option on items tagged for sale and pay for them directly within the app.

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The new WhatsApp tool stops short of that, as transactions don't take place natively within the app, but small businesses, the main users of the free WhatsApp Business app, can now display a "mobile storefront" showcasing their wares with images and prices.

"Catalogs are a mobile storefront for businesses to showcase and share their goods to people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information - now customers can see their full catalog right within WhatsApp," the company mentioned in a blog post.

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As part of the feature, business can go ahead and add information on the product or service, such as images, name, price, a short description and a link to the product. Within most of the basic information right there, WhatsApp essentially eliminates the need to go over to the business' website to place an order.

WhatsApp also put up a tutorial video of sorts to make it easier for business to create their Catalogs right away.
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Credit: https://www.mashable.com/